The Importance of Video Marketing

Video Marketing

Brands requiring a video marketing plan are not a new concept. What’s new is the prominence given to video content across all platforms and channels. Your video strategy is no longer a stand-alone component of your marketing strategy. It’s an essential part of your outreach or campaign activities, particularly your social strategy. Video Tech and Services for Corporate Sales are used to effectively market your business.

Social media has been dominated by video. There are four to six video-watching channels for worldwide consumers, which are social channels.

You are likely lagging if you are not producing video. But, there’s nothing to worry about. As a rule, the more straightforward and natural a video appears to be, the more genuine the content appears to your viewers.

Why Is Video Marketing Important Right Now?

The nature of selling has evolved. The purchase process has undergone a significant transformation due to the rise of remote employment. It’s becoming increasingly difficult to stand out in the new, increasingly crowded virtual world. What’s the answer? The beauty of video can bring back the advantages of face-to-face selling. You can stand out in the crowd and rekindle old friendships.

Evolution of Video Marketing

The use of Video Tech and Services for Corporate Sales has rocketed in the last few years.

In particular, videos were at the top of any marketing strategy plan in 2017. You may have used video as each awareness approach, with a lot of focus on pricey production and little research to show for it by your creative team’s design. Videos have gone from a single marketing approach to a whole business strategy in 2018 and 2019. A holistic corporate strategy to video means that all teams should create a video in a communicative, actionable, and quantifiable fashion.

Personalized videos are transforming marketing, sales, and customer service in recent years. Studies found that more than half of customers prefer to see brand videos over any other sort of material.

Impact of Video Marketing on Businesses

Video can be used for a variety of other purposes as well. By simply using the term “video” in the subject line of your email campaign, you may raise open rates by 19 percent. Using video on a landing page can increase the conversion rate by over 80 percent. Videos are also cited by 90% of clients as a factor in their purchasing decisions. Customers prefer to watch a video on a product rather than read about it four times as often.

In addition to changing the way businesses advertise and consumers shop, video has also changed salespersons’ way of converting people into prospective customers and how customer service teams support and satisfy customers. It’s safe to say that video is highly beneficial throughout the entire flywheel, not only for raising awareness of a company.

In addition to increasing customer interaction, videos may be valuable tools for marketers throughout customer buying. Using backend information, salespersons may better qualify and prioritize prospects who have not responded to their initial outreach efforts.

Types of Videos that can be Used

In addition to onboarding films, knowledge-based films, meet the crew videos, support video conferencing, and even customer anecdotes, there are many other ways that video may be used to improve service quality.

Generally, it would help to keep your films between 2 and 15 minutes long. As a rule of thumb, two-minute testimonials and product summaries are the norm, but demos and courses should be lengthier.

That was it for this article. If you found it helpful, consider checking out our blog STORIFYGO!