Instagram is the best social media platform for agencies, creators, businesses, influencers, and models. Why? Well, first of all, it has a massive following with over 1 billion users worldwide. It’s also great because posts are short, so they get more engagement than on other platforms like Facebook or Twitter. In addition, Instagram displays content in chronological order, making it easy to find what you’re looking for instead of scrolling endlessly through feeds that you can miss among posts from months ago. As well as being visually appealing with filters and creative editing tools available to make your images stand out even more! It’s also important to mention that Instagram provides an excellent opportunity for people who want their work seen by others without having to invest thousands into advertising campaigns or paying off influencers.
1. Instagram is the fastest growing social media platform:
It overrides Facebook, Twitter, or any other social media platform. You can connect, talk and share your life online with either a select group of people or all of Instagram depending on if your account is public, which is another reason why it’s great for marketing purposes.
With 1 billion active users, Instagram is pretty addictive because of its easy-to-use interface, coupled with privacy and security that makes it the preferred social media platform. Furthermore, Instagram has its growth rate marked at a 5% quarterly increase. Hence, it has its reach increasing every day and makes it the most sought-after media platform for your content to market and reach maximum people.
2. You can make your account by using an email address or phone number:
You can signup with an email address or your phone number and, henceforth, log in to your account to connect to your friends and community online. Instagram also allows you to shortlist several close friends with whom you can share your stories specifically. You can send direct messages of group chats, share posts with two clicks, save content that you would like to go back to later, and create your profile for your business or personal blog. Recently, primarily a photo media social site, Instagram encourages short videos in reels and stories and is transitioning to a social video platform. There are many different filters that you can use on your pictures to enhance them and give them a unique look and feature distinctly the products that you are marketing through your content. And the app is free, so there’s no reason not to get started!
3. You can post pictures, videos, and live stories on Instagram:
It also consists of 24-hour stories, status, reels, and personal stories. you can interact with your audience through the chatbox on the right-hand side of your page and share posts from other people. Another cool feature about Instagram is that you can like, comment, or reply to comments via direct messaging on any correspondence you view, making it easier for influencers and models. Instagram has been known as the most engaging social media network; according to a study by Trackmaven, Instagram users interact with brands over 2x more than any other social platform. Also, you can only post one video per day and five photos at a time which is excellent for businesses as it makes them stand out from the competition.
4. It’s a great place to share your creative side
You can follow artists or even get inspiration from others’ posts to share your own. You can use Instagram to promote your work and build an audience in the process that will support your position. If you can market your product, you can also use Instagram to start, develop, and grow your business through networking. you can make your creative side pay the bills. You can connect to the community of artists that share your interests to enhance your creative side and share, communicate your work with them.
5. Utilizing hashtags:
If you’re looking for new real Instagram followers, use hashtags that are relevant to your interests, so other people will find you more easily: hashtags are the secret to show up on the feed of pertinent audiences that will appreciate your content and will raise awareness of your page on Instagram. Hashtags are keywords or phrases users can search on Instagram for pictures, videos, and live stories related to a specific topic. This way, you will get the maximum exposure for your content, leading to more engagement and followers. You can also target specific audiences by using hashtags to mark your post as related to a particular topic or subject. You gain followers when people like what they see – it’s as simple as the following someone back.
6. Better target marketing:
Hashtags and Instagram’s algorithm ensure that you see the content you are interested in and posts and videos that keep you glued to your screen. People can spend anywhere from 3 hours to 10 hours each day on Instagram, scrolling, liking, posting, and buying. With such a large number of active users, it is easy for marketers to sell their products to the relevant audience, gain their loyalty, and build their brand with fresh content.
7. Visual content:
Instagram is a visual content medium and has the edge over other social media platforms as visual content is easy for the users to see, retain and come back to for reference. You can also get inspired from other works and create similar content, and Instagram has no policy against it. You can share credits, collaborate for your work and create content that sticks with the audience for a more extended period.
You can see that Instagram is the best social media platform if you’re looking to grow your business. It allows you (as a small business) to have a very personal and intimate connection with your customers/clients since Instagram isn’t as big as Facebook or other platforms which are open for everyone in the world. Thus there’s less competition on Instagram to worry about. So what are you waiting for? Signup and enjoy: happy Graming!