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Website is one of the most important aspects of a brand’s online presence and the design must be right. The website is also the place where you nurture the bottom-of-the-funnel leads to get conversions. Hence, you should not face any failures on the website that might cause the prospects to bounce off the website. The website should be designed keeping in mind the audience and should ensure that it provides a good user experience. There are a lot of other benefits of a good website design for both the business and your audience. If you are looking for web designing services, you could reach out to various agencies. If you opt for the Web Designs service from Digital White Labels, you could get various services based on your needs. You could design your website right from the scratch, tweak it, upgrade it or even revamp the look and feel of the same.
Read on and find out why a good website design could be important from the audience’s perspective.
Brand image
The website is a reflection of your brand and everything that it stands for. It could be one of the things people look for to get to know my brand and helps to formulate the first impression. The website design elements like fonts, images, colors, etc form the brand Identity. Hence, you have to select the elements carefully and keep them consistent across your website. Distinctive red color on a white background would look great as the color of the company’s logo as it is eye-catching. It would maintain consistency as the two distinctive colors would represent the brand and people associate them with the company.
Colour
If you have some brand colors that can align well with your logo and other brand identity elements, you should make use of it on your website. If you are starting from scratch, you could understand more about color associations before you begin. If you would like to associate your brand with trust, you could make use of the blue color. If you want the consumers to think that the brand produces high-quality products, the black color could help you form that image. Depending on what brand associations you would want to form, you could select the brand colors. You could pick the colors that evoke some emotions or thoughts in people.
Layout
You could keep your layout clean, simple, and designed in a way that draws attention to the most important parts. The number of menu options or elements in a drop-down menu should be determined based on the audience preferences. You could experiment with a few different layouts and conduct split testing to understand what would work the best for your audience.
Typography and fonts
The general rule to select fonts is that they should be easy to read and visible on the background color that you might have selected. The actual selection should depend on your audience. Younger people often prefer more fun and stylish fonts while older people prefer clean and simple ones that are easier to read. The font should also reflect the brand personality and if you want to look professional or fun and youthful.
Website Accessibility
You should design the website in such a way that it could be accessible to all. It will not only make the experience good for the audience but is also legally required. This means designing websites that people with disabilities can also access the same. If you build your website yourself or make use of a web design agency, make sure that you design an accessible website. This could be very challenging and you could make the most of solutions to simplify the whole process. You could download and install certain apps that could scan and analyze the website to make sure that it complies with all accessibility-related laws. This could help in avoiding accessibility-related lawsuits that can include a larger number of people in the audience.
Site navigation
One of the great benefits of a good website design for the audience is that it could help them navigate the website easily. The final goal of anyone visiting your website is to find the information quickly that they are looking for. The website design should make that process easier and help the visitors to navigate through the website without getting lost. If your website is user-friendly, it is more likely that people would engage with your content and take the desired action. A good website design aims at providing the best user experience which gets translated into conversions.
Website design is an important matter that should not be taken lightly. A well-designed website could help you form a good impression on the prospective customers. It could help you nurture the needs and gain more conversions. It provides a good user experience and helps website visitors to access and navigate the website with ease.
A customer would mainly focus on the content which would be relevant to them. When they enter keywords to search and matching results come up on search engines, the users would naturally expect answers for the queries they might have in their minds. Once they reach your website and find that it looks impressive and they get the answer that they need, they would be happy to opt for the services and products on the website. Click here for more information.
If you are looking for designers to create the website, make sure that they are capable of designing user-friendly and accessible websites. If you already have a website, you could conduct a website audit and optimize it properly to provide a better user experience and improve accessibility. User-friendliness becomes an important factor to gain more traffic to the website. A properly designed website that looks clean and uncluttered is always attractive. A website that has relevant content, crisp and clear navigation, and the right use of colors would always get good organic traffic as search engines find such websites attractive and authoritative. Authoritativeness of the website would be determined based on the number of backlinks it has and how trustworthy the linked websites could be.
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