Whenever a particular art form goes into the eyes of the public, the first thing it attracts is the review of this piece of creation. Be it a book, movies, series, painting, theatre, or any such thing.
These reviews are also found on certain online as well as offline business sites or shops, wherein the managers filter out the good ones to highlight in front of others but do not completely ignore the negative ones.
These negative reviews help us work in a better manner, on our services so that next time we minimize the negative ones.
The online world is also not left untouched by these reviews. Any blog or piece of creation that goes online, is reviewed by people, who then pen down their experience with the site.
Therefore, these online reviews have taken an undeniable part in the world of online business and marketing. Having said this, it is also important to highlight that these reviews have become one of the greatest techniques for search engine optimization, as well as to earn great rankings for your site. As a matter of fact, according to research, online reviews contribute to 10% of the criteria of how Google displays search results.
Seeing the growing importance of reviews for SEO, various strategies and plans have been made as to how to convert these reviews into a weapon for increasing our rank on the search engines.
Although different companies have different methods of working with the reviews, there have been certain factors found to be common in all of them. These factors are as follows:
Strategy to Collect in Numbers
The most important thing to understand is that online reviews cannot benefit you unless you get them. The search engines, particularly Google, will observe what people are choosing your business and then provide reviews for it.
Certain people do read the content but are not interested in writing a review for it unless they have an extremely bad experience with your site. Therefore, one will have to make conscious efforts to collect as many reviews as possible and then later work upon their review management. It has been observed that 70% of readers did leave a review when asked to do so. The people who offer guest post services, function by focusing on these reviews and then working upon them to perfect their content.
Therefore, you must start by first shooting the message for the review at the right time. Whether you follow up by messages, emails, or any other manner, the timing needs to be perfect.
Don’t just send out the messages immediately after shooting the content, rather take a day or two to do so. Also, it is a better option to send these messages during the day because they can fetch you great responses.
Having done that, ask for reviews, communicating most clearly to your customers. Although you want a detailed review, you will never want to burden your customer with complex questions.
Therefore, you may keep it short, asking for pros and cons and in-depth responses for the same. A detailed review earns us a greater star rating than the short ones. Now, there may be cases that people are not immediately responding to your messages or mail, in such cases you should keep reminding the customers about the same. Keep following up with your customers, but keep it restricted to two. Also, remember that nobody is going to review for your company on their own, you will have to ask them to do so.
Accept both Positive and Negative Reviews
Today, keeping a track of the reviews is as important as responding to these reviews and comes as an important step in review management. Some people declare it to be more important. Google came up with a statement that responding to reviews plays a vital role in SEO.
This means that you value your customers and their feedback more than anything else. This works to build trust between the business and its customers. Therefore, when you get a review for your business, you must have a plan to address it properly.
Never respond to a review immediately after receiving it because negative reviews can sometimes lead you to address it in a wrong manner. Therefore, take some time to reply to the reviews because eventually, they are public responses.
When you are responding to a negative review, try to address a reviewer by their name, be grateful to them for giving time for the review.
try to address that one particular issue that they are trying to talk about along with looking at the review as objectively as possible. Apologize as well as accept your responsibility where it is due.
you may also take the conversation offline and offer actionable solutions. Once things are sorted ask the customer if they would be willing to change their initial review.
In case of positive reviews thank the customer for the review, be personal with your response and encourage the customer to come back. The way you respond to your reviews says a lot about your business. Therefore, you must know how to excel at it.
The reason why great guest posts earn themselves the tag.
is that they work upon these reviews and make changes accordingly.
and next time come up with excellent content for the readers, based upon their demands.
Choose your Platform Wisely
There are several review platforms available nowadays. While some of them are the general ones, others are focused on a particular niche. When you are choosing your review platform, you will have to decide upon a lot of things.
Besides, registering on google reviews, Facebook reviews, and the like, you need to also focus on your industry.
For example, if you are a restaurant, you may go for sites like Zomato or Swiggy. It is important to understand especially in terms of SEO value that not all review platforms excel in the eyes of google.
Therefore, when you are looking for a platform for SEO, you should keep in mind how many businesses are registered on this platform.
the total number of monthly reviews written, will you be able to qualify for Rich Snippet Stars.
and how does this platform functions to deal with fake news?
Reviews should lead to Customer Experience
Whenever we ask for reviews for SEO, we expect the positive ones to help us out. The best possible way to get honest and positive feedback is, to provide them with an exceptional customer experience.
For this, you must use the customer reviews that you get, to improve your user experience. Therefore, look at reviews as a means of constructive criticism. Track and analyze your monthly reviews and work upon those issues that have come up multiple times. This way you are working on your weak areas and leading your business to benefit from them.
Therefore, summing up the topic, online reviews offer the best possible way to see where we stand in this online world.
They help us modify our work environment as well as our sites and the products offered, as and when required. Businesses use this method, great guest post writers, as well as other guest bloggers, use it to get the best out of their work.
That was it for this article. If you found it helpful, consider checking out our blog STORIFYGO!