Branding is critical to the success of a company. It forms the foundation for your identity. It determines how you’re perceived by others. Bringing in new users is how you increase your market share and build your business.
The presentation of a company is more important now than ever for its success. Due to the amount of noise available today, your brand must reflect not only your core principles and values but also be unique and memorable.
In this case, what is the best course of action? Using graphics, brand colors, slogans, and aesthetic Instagram feeds will help you define your brand, but the ultimate way to do so is through the influencers you align yourself with. Use applications like StarStuded where you meet verified celebrities and interact with them.
The influencer market is large and varied, with each influencer aligned with a very specific niche audience. The number of influencers on Instagram alone is estimated at 500,000, and apps like TikTok are introducing a whole new generation.
Influencer marketing is one of the best ways to get people to trust brands because 63% of 18-34-year-olds trust what influencers have to say about them more than what they are saying themselves.
You can expand your audience by partnering with someone who shares the same brand identity. The best way to find the right influencers for your brand takes time and effort, however. Even if someone is popular with two million followers, does their brand align with yours?
You need to consider several factors before choosing influencers for your brand. Here is how you can do that:
Getting started
Take into account the influencers’ size
The number of followers doesn’t only reflect their reach and engagement, but also their engagement. Influencers are not only people who have large followings; in fact, some have only 3,000 followers. It’s important to have a loyal and engaged audience so that your return on investment is worthwhile.
Generally speaking, nano influencers have less than 5,000 followers, but they are extremely authentic, so brands can count on high engagement.
A micro-influencer has fewer than 100,000 followers, which means that their posts are seen a lot. Their niche following still finds them relatable, however.
A macro influencer with over 100,000 followers has reached the status of an internet celebrity. Although they interact less with their audience, they are still able to reach large numbers of people with branded posts.
As a brand, are you more interested in quantity or quality? Both are viable options, and each will contribute to growth. Some brands struggle to reach a wide audience. Some companies create fewer, higher-quality leads that convert more readily. KPIs play a big role in this.
Create an influencer persona
Similarly, you should create customer profiles for your dream influencer in the same way you would for your dream audience and clients. Do they post anything interesting? What does their messaging look like? Are they speaking to their audience? What are they doing with stories? What combination of stop-motion, video, and stills do they use?
The moment you build out an ideal influencer profile, you’ll have an easier time finding the right influencers.
FINDING THE INFLUENCERS
To find influencers to work with, there are several options.
HASHTAG SEARCHES
The key here is to look through hashtags related to your brand and find individuals who are creating eye-catching content that aligns with your brand.
GOOGLE ALERTS
Create an alert that notifies you every time your brand – or relevant keywords – is mentioned in an article. The blogosphere is a great place to find influencers, bloggers, or writers in your field.
BRAND TAGS ON INSTAGRAM
Look up your @mentions on Instagram, as well as your tagged photos. There’s a good chance that users are already sharing or mentioning your product. An advocate like this is the kind of person you want to work with, someone who already trusts your brand enough to tell their followers about it.
That was it for this article. If you found it helpful, consider checking out our blog STORIFYGO!
