The mere mention of the term ‘corporate video’ may have most people thinking of dry, boring content that no one wants to watch—but this doesn’t have to be the case! With the right elements in place, your corporate video can be engaging and interesting for your viewers. In this article, we will discuss the 10 crucial elements of an effective corporate video.
1. Clear, Concise Purpose
When it comes to corporate video production, the importance of having a clear, concise purpose can never be overstated. Your viewers should be able to understand what your video is trying to communicate early on. If you lose their attention in the beginning, they may not stick around to see the rest of the video.
2. Interesting Audio and Visuals
Your video should hold the viewers’ attention the entire time. A good way to do this is to make it visually appealing and interweaved seamlessly with audio elements like music and spoken word. Depending on your purpose, consider including creative graphics, interesting shots and even humour!
A word on using effects: If you use too much flashy graphics or special effects, your viewers could get distracted from the message of the video.
3. Good Storytelling
People are drawn to stories, so make sure your video tells one that engages your viewers. This could be a story about your company or product or it could be an inspirational story about a customer’s experience with your business.
Good storytelling also means having good structure and pacing, so don’t rush through important parts of the narrative!
4. Engaging Narration
The narration in your video should be interesting and engaging, and it should keep the viewers hooked until the end. If the narration is boring or monotonous, people will lose interest quickly.
5. Emotional Connection
People are often moved more by emotions than facts and figures, so try to evoke an emotional response from your viewers. This could be happiness, sadness, anger or inspiration.
Your video should feel genuine and honest. If people sense that you’re trying to sell them something or something in it feels contrived, they’ll look away and worse, lose trust in your company.
7. Relevant Information
The information you deliver in your video should be relevant to your target audience. If you’re trying to communicate a complex topic, try breaking it down into smaller chunks that are easier for the viewers to understand.
8. Appropriate Length
Your video should have the appropriate length for its purpose. If it’s too long, there’s a chance people will lose interest. Come up with something too short and they may not get all the information they need.
9. Production Value
To create an effective corporate video, you’ll need to invest in professional production value. This includes hiring a good team of videographers, editors and animators, as well as investing in quality equipment and software.
10. Optimised for Online Viewing
These days, people are always on the internet, so make sure your video is optimised for online viewing. It should look great on any device or screen size. In addition, you should use the right file formats and compression levels and ensure the audio is loud and clear. Ultimately, you want the video to be shareable.
Now that you know the 10 crucial elements of an effective corporate video, it’s time to put them into practice! You’ll be amazed at how successful your videos will be when they follow the guidelines mentioned above.