Automated processes save time, increase efficiency, and lead to increased revenue. But, when talking about search engine optimization, using robots to automate the critical backlinking process may not be such a good idea.
Backlinking is one of the top SEO online marketing techniques. It involves acquiring links for a website from various sources to build its authority and help it rank higher.
But reaching out to other websites and creating content to get links makes backlinking a time-consuming and difficult process.
This is why many SEO internet marketing services turn to automation.
These service providers automate the backlinking process and get your website hundreds of links in an insanely small amount of time by deploying robots.
This seems like the smart way to build your backlink profile. And it may have been great if Google was still giving importance to the number of links instead of their quality.
But Google now ranks a website based on its authority. And it determines a website’s authority not just through the number of backlinks it has but their quality.
A high-quality backlink comes from a reliable, high-authority website. This is the kind of link that can contribute positively to your SEO online marketing strategy.
Bots deployed to automate the otherwise-tedious backlinking process get you links from unreliable and low-authority websites.
This means, instead of “talking you up” in the eyes of the search engine, these links chip away at any existing authority and can eventually lead to the destruction of your online progress.
Therefore, if your business’s success depends on how strong your online presence is, bot-created links may become a hurdle in your way towards prosperity.
Landau Consulting, an NJ SEO consulting company, has created this infographic sharing insight about bot-created links and their grave consequences for your online presence. Check it out to find out why you should avoid automated backlinking campaigns at all costs!
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