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Attracting audience attention is one of the biggest tradeshow booth challenges. Business managers need to optimize their exhibition booths in perfect order to get visited often. However, tradeshows often only get businesses and brands from similar industries. So, this would mean that there is always steep competition amongst all tradeshow booths and different participants.
Different brands and booths will be presenting their products on larger tradeshows. So, it is important to make your booth stand out from the rest. Many tradeshows booth tips help businesses do just that. However, there has to be the right balance when looking to achieve great things for exhibition booths. Here are some tips to attract more audiences:
Do Branding Right with Large Displays and Screens
Branding is of great importance for public events like tradeshows and exhibitions. You need to present your brand or business to visitors and audiences well. also, printed branding including banners and flexes only does so much. There are no dynamic options with those.
What you can do to improve your tradeshow booth attention-grabbing is to add digital branding. This can be done with large screens and displays that are tailormade for branding. These displays help present your brand to visitors with dynamic branding content.
Large displays and screens can display locally stored dynamic content. Or, you can also have your branding displays hooked up with smaller devices to offer advanced content as well. Digital screens with dynamic content tend to grab the audience’s attention more than static printed messages.
Hire a Mascot If Possible and Take the Right Team with You
Mascots are one of the best tried and tested ways to attract attention. However, all tradeshows and exhibitions might not allow mascots. Yet, if your tradeshow does allow them, mascots can truly make your booth a quick hit. Hiring one isn’t too difficult of a job as well.
Also, in addition to that mascot, it is important to take the right team with you. Any tradeshow booth will need very efficient crowd pullers. Make sure to have the right team with your mascot to attract more audiences to your booth.
iPad Reception Booth Also Helps with Branding
Advanced digital devices like iPads have proven to be great business tools. Especially, the newer iPad Pros with their big and bright displays are truly the best. These can provide great usage for reception booths on tradeshows and exhibitions. iPads will help with branding and other features as well.
iPad rental services are available that also provide table mounts or floor stands for reception usage. These make iPads provide great functionality and maximize audience attention-grabbing. Also, these iPads will aid in attendance maintenance and audience record keeping as well.
iPad Photobooth Is a Head Turner
Have you ever tried a photobooth for any of your tradeshow booths? If you haven’t, we can tell you surely this tool will help grab the audience’s attention like no other. iPad photo booths are available offering great functionality. These will bring people to your booth any day.
Also, if you get iPad photobooths, visitors will have the option to share their pictures right there through social media. A high-quality tech rental company will also be able to theme your photobooth attractively as well. these will help maximize audience attention-grabbing for all kinds of booths.
High-Tech Tradeshow Booths Tend to Attract More Attention
Highly advanced tech-oriented exhibition booths tend to grab more attention. Devices like iPads, iPods, and possibly VR can offer great usage and information delivery as well. These devices are great for product demos, presentations, and/or new product launches on tradeshow booths as well.
So, make sure to get the required iPads and laptops for your tradeshow booth. Go for the laptop rental option when you need many laptops to hire and iPad hire. Make presentations look more advanced. People tend to pay more attention to digital devices compared to booths without them.
Offer Small Refreshments If Allowed by Management
This is also a subjective option. Tradeshows sometimes don’t allow individual booths to offer refreshments or food items of any kind. They have dedicated food stalls for that. However, if you do get the chance, offering small refreshments or any kinds of food items can be a great plus.
Long-hour exhibitions and tradeshows are often where people find themselves looking for food and drinks. So, if you can provide cups of water, tea, coffee, or cola, they would help bring attention surely. Also, small ready-to-eat food items will help the cause greatly as well.
Make sure to advertise these food offerings as well. People will talk about your booth. Welcome visitors with a great attitude to your tradeshow booth. This will help get them on your good side as well. Present products or services as soon as visitors are at your booths.
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Arrange a Free Charging Station for Audiences
Tradeshows and exhibitions are often visited by reviewers, social media influencers, and reputable people in general. General public trusts these people. Also, these guys often visit exhibitions loaded with their tech goodies like cameras, computers, and laptops. All these devices need batteries as well.
However, modern devices consume a lot of battery power. So, offer a charging station for influencers to juice up their devices. This will make them appreciate your tradeshow booth. Who knows, you might even get a positive shoutout as well. Also, people, in general, will want to charge up their devices too.
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