If you don’t want to be seen on video, or maybe you just aren’t READY to be seen on video, consider easing into it with screencasting. Screencasting is the process of recording the movements of your computer screen along with an optional voice-over explanation of what is happening on the screen.
It’s ideal for demonstrations, or if you have an essential message or idea that you really want to zero in on. It’s also easier to produce than download Twitter videos. You can use screencasts to easily create videos and share information about your brand or product. They can be formal or casual simply by changing the tone of your voice that you use while presenting the information in your video.
Screencasts are also great for newbies to video marketing. Your screencast video can feature main points that help you remain on track while sharing your message clearly and concisely. There are several free screencast software options available. Here are a few that I like and recommend:
Because Screen is web-based, you don’t have to download any software. It’s extraordinarily easy to use. All you have to do is set up the screen you want to record and press the record button. After your video is recorded, you can choose to tweet it or record it again. You can also save it to Screen’s platform. There is a 5-minute limit to Screen’s free version. In addition to its free option, Screen also offers a paid screencasting service for businesses at a very reasonable cost.
Once you download Jing, a yellow “sun” will be installed at the top of your computer screen. Clicking on a link within this “sun” allows you to capture every move you make on your computer in an SWF format. So, it’s a simple screencasting program that will let you create screencast videos for free. The free version does have a 5-minute limit.
It’s perfect for private viewing if you want to share specific information with a customer or client. You can also embed any videos made using download videos from Twitter or share the link on social media sites. Jing also has an affordable paid service with more sharing and downloading options.
Screencast- O-Matic is another great free screencasting web-based software that is also very easy to use. The free version gives you a very generous 15-minute limit. After you record your screen, you can upload your screencast directly to YouTube in high definition from the Screencast-O-Matic website.
You can also record from a webcam with Screencast-O-Matic. And you can download your videos from Screencast-O-Matic and edit them in your computer’s video editing software or free video trimmer.
Screencast-o-mastic also has a pro version with more features for a very reasonable cost. So if you’re new to video marketing and/or have a tight budget, try screencasting. Combine screen casting with a PowerPoint presentation for a top-notch video. And the best part? All of these products are easy to use and will allow you to get your first video up on YouTube or other video-sharing sites in minutes.
Lynn Ruby helps entrepreneurs understand internet marketing using plain-old, ordinary everyday language and helps them DO internet marketing with integrity and effectiveness so they can say “Yes – my internet marketing makes me money AND I feel good about it!”