Custom stickers aren’t just a great way to make your product stand out on the shelf, they can also be an excellent marketing tool. In this post, we will explore how custom stickers have made a difference for these companies.
Your company is growing and with that growth comes new customers. When you’re in a new market it’s essential that you find a way to get your product in front of them and promote it so they buy from you instead of the competition! But how do you do that when there are so many other items with marketing materials already attached? The answer is simple: Custom stickers! They’re not just designed to make your product stand out better on shelves, but also as an excellent marketing tool if used correctly
Why Custom Stickers for Your Packaging?
Custom printed stickers are an excellent choice for packaging. They are a smart way to attract new customers and at the same time create brand awareness.
Attract New Customers
When thinking about your target market, think about what types of people would use your products or services. Once you know that, think about where they hang out! Is there a coffee shop they go to every day? Maybe they live near the gym so they could be going there every hour on the hour. Or maybe they go shopping at a high-end boutique store? Whatever the situation is, you should be able to find a place for your target market to use your services and use custom stickers to promote them.
Create Brand Awareness:
This is something that your target market needs more of – brand awareness! Wouldn’t it be better if they knew about you and where to buy your products from? Custom stickers will allow people to have the name recognition of you and therefore give them a better idea as to who your company is. A good example of this is Groupon. What originally started as a coupon website has grown into one of the most popular marketing tools with their local deals. Since their customers are getting the product for free or at a discounted price, it is much more likely that they will come back and use this service again.
Create a better consumer experience:
When you create custom stickers for your packaging, you can also include marketing information about your company. This creates a relationship between the consumer and your brand. They will know who you are and what to expect even before they purchase anything! This will create a better consumer experience overall because they won’t be left wondering. What the company is like or how good of a customer service record it has.
The tips above are just a few examples of how custom stickers can be effective in promoting your brand and getting you more customers. Now that you know how they can be so successful. Let’s go ahead and look at some of the companies who have used this means to promote their product!
How did Custom Stickers help these companies?
Be sure to check out the rest of our examples! We’ve created a variety of cases to show how custom printed stickers were used in marketing and advertising.
Example 1: SWAG Consulting
The case study we’re going to discuss today shows how custom printed stickers were used. To promote a company that provides personal branding consulting. In this case, the stickers were used in their packaging and placed on the top of their products. They wanted a way to grab their client’s attention and distinguish themselves from other personal branding companies. They found that the best way for them to do this would be to use custom printed stickers and place them on top of all of their products.
Example 2: Muleskinner
Muleskinner is an apparel company for babies and toddlers. They sell girl’s and boy’s clothes as well as accessories. The case study we’re going to look at today starts with how they were able to use custom stickers in their packaging. This is because many of the things that they sell are gender-specific and require individualized labeling. They noticed that the customers who were interested in their products were more likely to purchase from them. If they were able to distinguish them from other product lines.
That was it for this article. If you found it helpful, consider checking out our blog STORIFYGO!
